Karen Poste, Manager of Economic Development and Strategic Initiatives for the City of Belleville (Photo/Quinte News).
Attracting new business and residents into a rejuvenated downtown Belleville will be the focus of a multi-media campaign starting sometime next year.
Manager of Economic Development for the city, Karen Poste, told the annual meeting of the Belleville Downtown Business Improvement Area that the ‘Positive Image’ campaign would not only use traditional media, but social media as well, reaching a local audience and reaching into the Toronto market as well.
The messages will be about the great quality of life in the city and strive to build a business case to attract new business to the downtown.
The “Positive Image” campaign will cost $42,000, split evenly between the city and the BIA.
