They came, they played and they raised a lot of money for a worthy cause.
The Belleville General Hospital Foundation’s (BGHF) Game On Gala on November 22 raised a net amount of $385,235, placing this year’s event among the strongest fundraising outcomes in its 25+ year history.
More than 340 guests filled the fully transformed CAA Arena — the highest attendance for a BGHF gala in more than 12 years – enjoying a vibrant, competitive, sports-themed evening featuring golf simulators, basketball shootouts, rodeo bull riding and a host of interactive challenges.
Funds raised at the Game On Gala move BGHF closer to its vital $800,000 goal to purchase a state-of-the-art TOMO synthesis mammography machine for the Breast Imaging Department.
This advanced technology produces clearer, more detailed images of breast tissue, improving the accuracy of early detection and reducing unnecessary callbacks — particularly important for patients with dense breast tissue.
The need for upgraded diagnostic equipment has become more urgent since the Ontario Breast Cancer Screening Program lowered the recommended screening age to 40 last year, increasing demand and highlighting the importance of timely, precise imaging.
“This year’s Game On Gala captured the very best of our community,” said Steven Cook, Executive Director of the Belleville General Hospital Foundation. “Seeing 340 guests come together — our highest number in over a decade — to champion better cancer care was truly inspiring. The energy, generosity, and competitive spirit in the room showed just how deeply our region cares about bringing TOMO synthesis mammography to the patients who need it most.”
John Mathers of the Belleville Senators reflected on the partnership:
“Working with the foundation to bring the Game On concept to life inside the CAA Arena was an absolute pleasure. Chef Matt Sullivan and the OVG Group truly elevated stadium food favorites, and the community’s response was incredible. The games, the atmosphere, and the cause all came together to create a night Belleville won’t forget.
“Working with the foundation to bring the Game On concept to life inside the CAA Arena was an absolute pleasure. Chef Matt Sullivan and the OVG Group truly elevated stadium food favorites, and the community’s response was incredible. The games, the atmosphere, and the cause all came together to create a night Belleville won’t forget.
BGHF officials note the gala actually grossed $574,496 but that it costs $0.33 to raise a dollar.
They say that is significantly stronger than typical charitable event benchmarks and well within Imagine Canada’s recommended fundraising efficiency standards for the sector.
