“The launch of our new name and visual identity is an exciting step forward in our journey as a new organization that is committed to achieving greater impact by combining our knowledge, strengths, and resources to address the complex public health challenges facing the communities we serve,” says Dr. Piotr Oglaza, Medical Officer of Health and CEO for Southeast Public Health. “Through our merger, we are a stronger, more resilient organization, able to deliver a broad variety of services that touch every stage of life and every corner of our vast region.”SEPH worked with creative branding agency Scott Thornley and Company.

The brand identity, which is based on the theme “A Place to Blossom’, is a modern design that includes a logo that represents many parts coming together to create something new, innovative, and resilient that fits the needs of our time.

The mosaic is reflection of the diversity of the communities, work linking community partners, and the breadth of public health services offered.

The new beginnings of their website, SoutheastPH.ca launched Monday including information about the merged agency, and will house news updates, Board of Health information, and links to regionally specific content.

Additional content will be added using a phased approach that will allow the website to grow slowly as the important work of harmonizing information, resources, and programs takes place in the background.

Web users can also connect with SEPH on newly launched social media channels through FacebookInstagram, and YouTube, where SEPH will share the latest news, updates, and public health content for the region.

Over the coming months, community members may continue to see legacy branding from the three former agencies, as well as temporary branding under the name South East Health Unit, while the work of updating all existing content to the new brand is being completed.

The three legacy health unit websites and social media channels will remain operational until the new year to allow for time to sign up to the new SEPH accounts without missing information.

For those not connected online, you may still use the legacy toll-free numbers to connect with public health services in your local region.