In celebration of World Honey Bee Day, Quinte Mall and Operation BeeStrong are proud to announce a major multi-phase environmental and community mental wellness initiative launching for the 2027 spring season. Together, the partners are transforming the shopping center’s rooftop into a home for managed honey bee hives, supported by newly constructed native pollinator gardens across the mall’s property.
Unveiling this partnership on World Honey Bee Day highlights a shared commitment to local ecosystem renewal and peer-led support. Just as honey bees rely on unity, structure, and collective dedication to sustain their colonies, Operation BeeStrong relies on community connection and hands-on engagement with nature to foster mental wellness and resilience among active and retired First Responders, Canadian Armed Forces personnel, and veterans.
Ahead of the 2027 colony launch, Quinte Mall is undertaking preparation and landscaping to install native pollinator gardens at key ground-level areas surrounding the shopping centre center. These gardens will establish a rich, biodiverse foraging habitat for the upcoming hives. Operation BeeStrong will guide hive placement, oversee seasonal colony care, and utilize the apiary as an active site for its signature peer-mentorship program.
In support of this initiative, the Quinte Mall and Operation BeeStrong have worked to put together a display in a storefront located along the mall’s concourse, near the Booster Juice kiosk.

(Photo: Jeremy Ashley, Operation Beestrong)




