The Belleville Senators are once again partnering with The Children’s Foundation and Peter Smith GM for Cheering for Children.
The season-long initiative raises money for The Children’s Foundation programs which support local youth across Hastings, Northumberland, and Prince Edward Counties.
Cheering for Children allows fans and businesses to pledge to donate every time Belleville scores a goal during the 2025-26 American Hockey League regular season.
Pledges can be anything from 50 cents per goal to a couple of dollars per goal or higher.
During the last regular season the BSens scored 206 goals.
“Every goal represents more than just points on the board,” said Ingrid Moore, Executive Director of The Children’s Foundation. “It means that children and youth in our community will have access to social and physical opportunities, enriching experiences, and vital resources to explore, learn, play, and thrive. Together with the Senators and our local business partners, we’re helping every child reach their potential — one goal at a time.”
Moore added that Peter Smith has come on board in a big way for the Cheering for Children initiative donating $20,000 to the program.
“The Belleville Senators are proud to once again partner with The Children’s Foundation on this fun and meaningful campaign,” said John Mathers, Vice President of Business Operations for the Belleville Senators. “Our players are motivated to make a difference both on and off the ice — and knowing that every goal helps local children adds even more excitement to every game.”
To become a Cheering for Children partner or learn more about how your business can get involved, visit www.thechildrensfoundation.ca or contact Dreya Richardson, Community Engagement and Events Coordinator, at dreya.richardson@thechildrensfoundation.ca.
