The Ontario Provincial Police are putting out a call to action on safety, with the hope of saving lives.
In 2023, 411 people were killed on OPP-patrolled roads, and among them, almost one in five were not wearing seat belts.
On OPP waterways last year, 17 of the 23 who died were not wearing a life jacket, while 10 of 27 on ATVs, were not wearing a helmet.
The police agency says annually there are thousands of crashes and many people are spared death or serious injury thanks to belts, helmets, and life jackets.
Aggressive, impaired, and distracted driving are the leading cause of collisions in the province.
Leading up to and during the Canada Day long weekend, the OPP will be out raising awareness of and enforcing laws around seat belt, life jacket and helmet use.
Officers hope to see zero violations and everyone doing their part to keep themselves and their passengers safe while on roads, waterways and trails.