A ribbon cutting was held at Belleville Chrysler Dodge Jeep Ram this week in recognition of the dealership’s new owner, Northern Roads Auto Group.
Northern Roads acquired the Dundas Street auto dealer on April 1, 2024 from Ralph Neale who had run the dealership for more than two decades.
The company is based out of Niagara Falls.
Luciano Butera, CEO of Northern Roads, Belleville Mayor Neil Ellis and President Dale Hoard of the Belleville Chamber were among those in attendance at Tuesday’s ribbon cutting.
Butera said, “We are thrilled to welcome Belleville Chrysler into the Northern Roads family. This acquisition represents a strategic opportunity to extend our commitment to providing exceptional service and quality vehicles to the Belleville and surrounding communities. We look forward to building on the strong foundation that Belleville Chrysler has established these past 40 years and continuing to deliver an exceptional customer experience.”
In his remarks, Mayor Neil Ellis commented, “Congratulations to the team at Northern Roads and Belleville Chrysler on their official grand reopening. It is great to see family-run businesses thriving and we are so pleased you have chosen Belleville for your new venture. We wish you all the best.”
Belleville Chrysler will continue to operate from its current location at 658 Dundas Street W.
Butera said customers can expect the same service they have come to know and trust, now backed by the expanded resources and expertise of the Northern Roads Auto Group.
