Players in Canada’s cannabis industry once hoped infused beverages would be a way to bolster flagging revenues and attract new consumers who otherwise might not purchase pot products.
But producers say restrictive regulations are preventing manufacturers from selling the beverages in a familiar way, making it difficult to appeal to would-be consumers.
Cannabis Council of Canada president and chief executive George Smitherman notes that cannabis beverages can’t be bought in six packs, like alcohol is sold.
Cannabis companies and advocacy groups are pushing Health Canada to change regulations curtailing the sale of pot-infused beverages.
One producer of cannabis beverages, Truss Beverages, is located in Belleville, next to HEXO in the former Sears warehouse building.
