The Bay of Quinte Regional Marketing Board has won yet another award of excellence from the Economic Developers Council of Ontario.
The win was in the Urban Tourist Attraction category for the board’s “Take a drive and meet us here (safely)” campaign, which ran during the summer of 2020 and aimed to attract people who live within driving distance of the area, for a safe visit.
The board says the campaign was bolstered by the fact that there were no travel-related COVID-19 cases in the area during the peak tourism season.
The campaign also included a “Staycation Sweepstakes” where Quinte Region residents had a chance to win an overnight stay at a local accommodation, while experiencing various activities in businesses in Belleville, Brighton and Quinte West.