Pop-ups on the Bay kicks off at a new location in Belleville

The city of Belleville launched its Pop-ups on the Bay project today at West River Side Park on Moira Street East.

The city of Belleville launched its Pop-Ups on the Bay project Friday evening at West Riverside Park. Many people from around the community came out to enjoy the festivities. Photo by Alex Mahar/ Quinte News.

Brick Oven Pizza, Doug’s Bicycle and Golden Scoop are the three local businesses set up for the community to enjoy this year.

The launch party from 4 p.m., to 7 p.m., includes live music, games, food and activities for all ages.

The Pop-ups on the Bay launch party in Belleville has activities, live music and food for all ages. Photo by Alex Mahar/ Quinte News.

Belleville city councillor Ryan Williams says this year is the pilot project which he hopes will expand in coming years.

The event aims to activate Belleville’s waterfront, promote tourism and support local entrepreneurs.

Owner of Doug’s Bicycle, Tyler Allsopp says that his venue will be at West Riverside Park all summer.

“Events like these are a big thing for our community,” Allsopp adds.

Belleville city councillor Ryan Williams (left) and owner of Doug’s Bicycle Tyler Allsopp (right) say they are enjoying the beautiful weather at the launch party for Pop-ups on the Bay. Photo by Alex Mahar/ Quinte News.

Pop-ups on the Bay was initially supposed to be held on the bay at Victoria Park but the high water levels on the bay moved the project to West Riverside Park. The turnout at the launch party was great and Allsopp says he hopes that people will continue to come out and support Pop-ups on the Bay.