With winter coming and darkness setting in earlier, a new campaign in Northumberland County is aimed at helping on-road and off-road users be seen.
Safe Communities Northumberland County is launching the #BrightenUp campaign to help increase the visibility of people using area roadways and trails.
Geared to pedestrians, runners, cyclists, skateboarders, motorcyclists, scooter riders, ATV drivers, snowmobilers, and agricultural vehicle operators, the goal is to help people “be bright” to reduce their risk of injuries.
Spokesman Trent Hills Fire Chief Tim Blake.
The Safe Communities group says :
· Most fatal pedestrian crashes occur between 5 p.m. and 9 p.m.
· Pedestrian-related injuries tend to happen more in the autumn and winter months, when daylight decreases.
· Rural roads have certain characteristics that can be more hazardous to pedestrians and cyclists, such as fewer street lights, lack of sidewalks and less traffic controls (traffic lights, stop signs, etc.).
The #BrightenUp campaign will be launched Wednesday afternoon at a school crosswalk in downtown Colborne, on County Road 2 at Maybee Lane
from 2:30 to 4 p.m. Wednesday afternoon.