Branding is key to any business and the Bay of Quinte Regional Marketing Board is securing rights to its logo and brand.
At its meeting Wednesday, the board voted to trademark its logo after members raised concern it was being used without permission.
Board Chair Richard Courneyea says the Bay of Quinte brand is strong and growing with a huge following on social media.
Currently the Bay of Quinte Tourism and Living, plus the Quinte Economic Development Council are the only organizations who use the logo or a form thereof.
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