Rack Stacker, based in Tweed, manufactures a number of deer and wildlife attractants. (Photo: rackstacker.ca)
It was a bit of a scary encounter with the Dragons, but it ended very well for a Tweed Couple.
Steve and Selina Elmy were on CBC’s Dragon’s Den Wednesday night pitching their assortment of Rack Stacker, deer-branded, products.
Despite some concern about the valuation of the company, the Elmy’s were able to strike a deal with franchise baron Jim Treliving.
The Elmys had originally asked for $500,000 in exchange for 15% of their company, but took the deal to help their business take a major step.
Rack Stacker’s marquee product is a mineral fountain, which can attract wildlife to your property and feed them as well.
Once the Elmys had left “the den”, the dragons had some kind words for them.
The Elmys told the dragons Rack Stacker is coming off its best year and can be found in many hunting and outdoors stores across Canada.
Steve Elmy had told the dragons he was helped to get his product off the ground using equity earned through a local farm.
