New look for new C.A.S.
Posted 1 year ago
Wed, Mar 21st, '12 - 2:17 pm

The newly amalgamated Northumberland and Hastings Children's Aid Societies will rebrand as Highland Shores beginning April 1 with the logo shown here.
A new Children’s Aid Society for Highland Shores means a new logo.
The amalgamated CAS for Hastings and Northumberland has announced its plans for rebranding, and that includes a new logo.
The new look and new name will officially take effect April 1.





What the heck’s a Highland Shores? What’s up with these meaningless names with no historical background and no character? If I was someone who left the area 30 years ago and came back to see “Highland Shores”, I wouldn’t know if I was in the Quinte area or New Zealand…
It’s called amalgamation, thats what the Heck Highland Shores is, if worked there “before” you probably had heard of a “sister” center or something to that affect where you AMALGAMATE to all come under ONE “name”, “company”, “franchise”….